Graphic Design

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The WJEC Eduqas GCSE Art and Design: Graphic Communication  is conceived as a linear qualification. It consists of two components: Component 1, the Portfolio (60% of qualification, internally assessed, externally moderated) and Component 2, the Externally Set Assignment (40% of qualification, internally assessed, externally moderated).

This specification provides the flexibility and capacity to build and extend the breadth and depth of students’ creative practice and offers the choice of a broad-based general course.

In keeping with the regulatory requirements for all GCSE Art and Design specifications, the WJEC Eduqas specification requires students to learn through practical experience and demonstrate knowledge and understanding of sources that inform their creative intentions.

Intentions should be realised through purposeful engagement with visual language, visual concepts, media, materials and the application of appropriate techniques and working methods. Practical and theoretical activities should be complementary. Students are required to develop and apply relevant Graphic Communication skills in order to use visual language to communicate personal ideas, meanings and responses.

Students are required, over time, to reflect critically upon their creative journey and its effectiveness in relation to the realisation of their personal intentions.

Students can work entirely in digital media or entirely in non-digital media, or in a mixture of both, provided the aims and assessment objectives are met.

Graphic Communication is defined as the process of creating primarily visual material to convey information, ideas and emotions through the use of graphic elements such as colour, icons, images, typography and photographs.

 Areas of study include:

  • Advertising
  • Communication graphics
  • Design for print
  • Illustration
  • Interactive design (including web, app and game)
  • Multi-media
  • Package design
  • Signage

The course requires students to demonstrate the ability to:

  • develop their ideas through investigations informed by selecting and critically analysing sources
  • apply an understanding of relevant practices in the creative and cultural industries to their work
  • refine their ideas as work progresses through experimenting with media, materials, techniques and processes
  • record their ideas, observations, insights and independent judgements, visually and through written annotation, using appropriate specialist vocabulary, as work progresses
  • use visual language critically as appropriate to their own creative intentions and chosen area(s) of study through effective and safe use of: media, materials, techniques, processes and technologies
  • use drawing skills for different needs and purposes, appropriate to the context, for
  • example, using drawing as part of the development process within each chosen area of study
  • realise personal intentions through the sustained application of the creative process.